Making Ebay Work

Table of Contents Introduction:2 PART A: Chapter Summary3 PART B: Background and Case summary5 EBay’s Background5 Case Summary: Making eBay work6 PART C: Case Questions7 Case Question #1:7 Case Question #2:10 Case Question #310 PART D: Implications and Recommendation12 Implications12 Recommendations13 Introduction: Strategic capabilities have become a source of competitive advantage for both small and large organization. Organizations that wish to survive and compete in today’s dynamic business world need to implement unique and high-value strategic capabilities. This paper takes you through in depth analysis of strategic capabilities and how it relates to the business environment. The organization in focus is eBay, an online sales company. EBay is one of the largest online sales and auction company with branches in over two dozen countries. Its unique resources and key competences are paramount to its ever-growing success in the industry. The first part of this paper will take you through the concept of strategic capability. This is the summary of the chapter 3 from the textbook, Exploring Corporate Strategy. This part will focus on definition of strategic capability, the importance of resources and competencies to achieving strategic capabilities, cost efficiency, and how strategic capabilities can lead to sustainable development. The second part focuses on the background of the case study company, eBay. There is a brief background about the company and summary of the case study. Part three seeks to answer the case questions. The questions are divided into three; the first talking about the analytical framework for analyzing eBay’s strategic capability. There are several analytical frameworks in the textbook, for in-depth and better understanding, the SWOT analysis was used. The second question seeks to know what kind of capabilities have provided eBay with competitive advantage. The last questions deals with managing capabilities such as new resources, investing and divesting in resources, and extending resources given new entrants in the marketplace and the changing nature of eBay. Each question has been answered by expert individuals with good knowledge of strategic capabilities. The paper concludes by taking into consideration possible lessons learnt from the chapter and case study. We also give recommendations for development in eBay or other organizations that seek to achieve the feat of successful organizations like eBay. PART A: Chapter Summary Strategic capability can be defined as the adequacy and suitability of the resources and competencies of an organization for it to survive, prosper and deliver in the future. The strategic capability contributes to the competitive advantage of an organization by creating and implementing strategies that competitors find difficult to imitate or match. Unique and rare strategic capabilities give organizations better reputation and goodwill when compared with their competitors. Importance of resources, competences, core competences and dynamic capabilities: An organization’s strategic capabilities mainly revolve around its resources. The resources are either tangible or intangible and they are grouped into four categories; an organization’s resources can be: Physical, Financial, Human, and intellectual. Physical resources include machines, building or production capacity of the organization. Financial resources are used in the day to day running of the business; they include capital, cash, debtors, creditors among others. Human resource includes the number and mix of people in an organization. Most organizations have human resource departments that help manage the welfare of the personnel in the organization. Intellectual resources are intangible resources that include patents, brands, business system, and customer database. Resources are important to an organization because they allow the organization to produce at lower cost or generate superior product or service. The resources in an organization are of no worth if they are not being utilized effectively. Organizations must utilize their resources by being competent. Competences in business policy are used to mean the activities and processes through which an organization deploys it resources effectively. Competences can either be threshold or core. Threshold competences are the essentials needed to compete in a given market, while core competences are the effective use of resources to gain competitive advantage. Importance of cost-efficiency: The management of cost-base of an organization can be a basis of achieving competitive advantage. Cost efficiency is driven by a number of cost drivers. [pic] How strategic capabilities can lead to sustainable competitive advantage: †¢ Value: Have resources that customers value in terms of products and services. Product or services must exceed consumer want and taste. †¢ Rarity: Having unique resources and competences in terms of personnel intellect, unique services rendered among other things. †¢ Robustness: A strong and well-built form of strategic capabilities that annot be imitated by competitors. †¢ Non-substitutability: Providing value to customers and possessing competences that are complex and casually ambiguous. Diagnosing Strategic Capability If organizations are to achieve competitive advantage by delivering value to customers, they need to understand how it is created. †¢ Value Chain: describes the activities within and around an organization whic h together create a product or service. †¢ Value Network: is the set of inter-organizational links and relationships that are necessary to create a product or service. Activity Maps: it shows how the different activities of the an organization are linked together †¢ Benchmarking: comparison of programs and strategic positions of competitors. †¢ SWOT: summary of key issues which affect the business environment. Managing and developing Strategic Capability: In order for managers to manage and improve the strategic capability of an organization, there are certain decisions and actions which can be taken which relate to the development of strategic capabilities within the organization and external environment. These include: Extending best practices: managers might identify strategic capabilities in one area of the business and then seek to extend this throughout all the business units. †¢ Adding and changing activities: this involves adding or changing capabilities so that they become more reinforcing of outcomes. †¢ Stretching competencies: managers may see the opportunity to build new products or services out of existing capabilities. †¢ Entrepreneurial Bricolage: strategic capability can be built by exploiting resources, skills, and knowledge which have been ignored: which is often what entrepreneurs who develop new business models do. Ceasing Activities: involves doing away with current activities not central to the delivery of value to customers. †¢ External Capability development: developing capabilities by entering into alliances and joint ventures. PART B: Background and Case summary EBay’s Background EBay is an online shopping and auction website where people and businesses buy and sell products and services. EBay was created in 1995 and they have over the years grown and expanded to over two dozen countries such as the United Kingdom, China and India. EBay recorded a profit of $367 million according to GAAP in their fourth quarter in the year 2008. Millions of collectibles, decor, appliances, computers, furnishings, equipment, vehicles, and other miscellaneous items are listed, bought, and sold daily on eBay. In 2005, eBay launched its Business & Industrial category, breaking into the industrial surplus business. Some items are rare and valuable, while many others are dusty gizmos that would have been discarded if not for the thousands of eager bidders worldwide. Case Summary: Making eBay work The ‘Making eBay Work’ case study is divided into three sections namely; eBay’s business model, eBay’s management and Competition and cooperation. EBay’s business model A business model describes the structure of product, service and information flows and the roles of the participating parties. Therefore the business model in eBay’s case includes its products and services and the interactions between buyers and sellers. The business model includes Value in eBay which is created by providing a virtual market for buyers and sellers. EBay listens to its customers and organizes Voice of the Customer groups which involve flying in a new group of about 10 sellers and buyers from around the country to its offices every few months to discuss the company in depth. Technology allows every move of every potential customer to be traced. Workshops and classes are held to teach people how to make the most of the site. EBay is governed from outside and within in the sense that the company’s system has a source of automatic control in the form of buyers and sellers rating each other on each transaction. Sales of illegal products are dealt with by withdrawing the item on sale and then banning the seller. EBay’s management Meg Whitman, an ex-consultant joined eBay in 1998 and has seen then heavily influenced the company’s management. Meg Whitman met a collection of Information Technology (IT) geeks who were handpicked by eBay’s founder Pierre Omidyar as top management of the company. Meg Whitman felt she needed to reshuffle and change the management as most of the top executives understood more of the IT side of the company rather than understanding the business side of the company. Respected consultants were then assigned senior management roles. This change brought about the company becoming data and metric driven: ‘If you can’t measure it, you can’t control it. ’ This simply means that category managers made decisions based on measuring and acting upon the data within their fiefdom or departments. EBay has in time upgraded its ability to ensure that technology does not fail. The company’s website was plagued with outages in 1999 which shut down the site for a period of 22hours. The problems were as a result of software problems and lack of backup systems. Maynard Webb joined eBay to become the president of the company’s technology unit and has since then ensured a secure website by constantly upgrading the system. Meg Whitman is a manager who is known for leadership qualities such as understanding and flexible. She is a leader who buys into the company in more ways than one by auctioning some of her furniture from her ski condo in order to have an eBay selling experience. Competition and cooperation As the internet has become a more competitive arena, eBay has definitely not stood still. The company tries to be aware and flexible. EBay bought Skype, the internet telephony organization in 2005 at the cost of $2. 5 billion. A lot of controversy marked this acquisition as people considered it too risky and eBay fired back by saying the company can create an unparallel e-commerce engine, pointing to their 2002 purchase of the online payment system, PayPal. eBay also supported their action by saying three benefits would be realized as a result of the purchase; ‘the more members the company will acquire, the more valuable the company will become, and lastly the more likely eBay will become a world leader in managing network effects. In 2006, eBay announced a deal with Google and has since then become one of Google’s biggest advert customers. EBay also partnered with Baidu Inc, a Chinese web portal bought by eBay in 2002. Baidu promotes PayPal Beibao as the preferred method of payment on Baidu. Despite eBay success in the west, it is not as successful in the east. EBay had to pull out of Japan and is cur rently struggling in Taiwan and lagging behind a rival in China. GMarket in Korea had a less complex system and so had a larger market base; so eBay had to come up with eBay express to meet up to the customer needs in Korea. PART C: Case Questions Case Question #1: Analyze eBay strategic capability using an analytical framework from the chapter Strategic Capability can be defined as the resources and competences of an organization needed for it to survive and prosper. EBay’s case shows us the necessity of an organization having sustainable resources and competences. In analyzing their strategic capability, the SWOT framework (strength, weakness, opportunities and threats) projects, clearly, the issues surrounding a business and deduces how this issues makes them strategically capable. Strengths: Bay’s greatest strength is that it is the first online auction site. Because of that, eBay is well trusted. The customer’s perception that he/she can buy a good without worrying, keeps him/her coming back. That is why, in 2006, eBay had 200 million customers. Out of that, 750,000 made their living from eBay. (Johnson, Scholes, & Whittington, 2008) From the case study, you can see a strong rel ationship between the business-to-customer and customer-to-customer relationship. For example, when a category manager sees a customer is having difficulty selling a product, he helps the customer by improving their presentation of the product. Also, eBay organizes â€Å"Voice of the Customer† were a group of 10 sellers and buyer are flown in from around the world, to discuss the company in depth. In regard to the customer to customer relationship, customers help each other by creating rules and norms to keep themselves safe from fraud. They also have websites, offering advice on how to sell on eBay. This relationship seems little, but it is not. It has taken at least 13 years to build it; that is why it would be very difficult for another company to break in. Another major strength eBay has is Meg Whitman who is a unique resource. She is well experienced. She previously worked with Procter and Gamble, Hasbro and Stride Rite, and went to Harvard business school. When she came in, she multi-tasked, filling many of the senior management roles such as the head of the US business, head of international operations and vice president of consumer marketing with consultants. Through her eBay has been re-defined; eBay has over thirty categories now (you can buy items ranging from books, cars, antiques to houses), their sales have increased and have acquired several firm- like Skype and PayPal- strengthening eBay alive and keeping it flourishing. Weakness Although things seem perfect, eBay has a number of weaknesses: Because items are sold online you can’t be certain of the person you are transacting with. EBay customers suffer from other fraudulent activities by other customers. For example, another customer maybe selling a Gucci hand bag for a reasonable price. When you pay for it and receive the bag, you realize the bag is not original. Another case of fraud occurs when stolen goods are sold. Fraudulent situations affect the customer to customer relationship. In addition, according to the case, in 1999 the site was shut down for 22 hours courtesy of software problems. This is a major weakness because eBay’s site cannot function when the system breaks down; auctioning cannot take place. During these periods, a lot of profit will be lost, affecting the business and customers. EBay would be affected more because of the amount spent on repairing. In the past, even the payment system, PayPal, has been shut down. Opportunities Opportunities are lucky breaks entrepreneurs use to get ahead of competition. Acquisitions provide new business strategy opportunities. In 2005, according to the case study, eBay bought Skype. It is an online telephone company. EBay acquired the firm for $2. 6 billion. Skype's software lets PC users talk to each other for free and make cut-price calls to mobiles and landlines. A lot of critics didn’t see the essence but for eBay it was a great opportunity. They were strengthening their threshold and unique resources. Skype is a unique resource because not a lot of businesses can afford to imitate that feat (spending $ 2. 6 billion). It is a threshold resource because Skype helps customers communicate more effectively. Through Skype, customers can see and hear each other; reducing the rate of fraudulent activities. In addition, eBay has opportunities through new and emerging markets. EBay has over 30 sites, were language differs. For example, if you go to the Chinese site, it wouldn’t be in English. But it wasn’t always like that before. This opportunity occurs when a country becomes more modernized, like Singapore. When it happens, eBay has an opportunity to increase its market segment. This is how eBay has been able to grow, over the years. Also, a product produced 5 years ago can still be sold and found on eBay. In a way, eBay keeps products alive. You can find a first edition magazines and old models of cars on eBay. This is one of eBay’s core competences. EBay keeps Markets current. Threats As with many of the global Internet brands, success attracts competition. (SWOT Analysis: Lesson, 2008) Competition is a threat because it reduces the amount of customers you have. From the case study, eBay has a big threat in Korea. GMarket is the Korean version of eBay. It is partly owned by Yahoo. Although Yahoo’s auctioning unit isn’t as strong as eBay, it can become a threat in the future. Already, because of Yahoo in Japan, eBay has pulled out. It doesn’t do well in the East because international competitors have a cultural edge over them. Furthermore, some costs cannot be controlled by eBay, which is a threat. â€Å"It is a threat because if a customer doesn’t understand why he has to pay extra, for example delivery charges and credit card charges, he might feel cheated. If fuel prices were to rise, the cost is passed on to the consumer in terms of delivery and postal fees. This could make the overall cost of an auctioned item too expensive, making customer’s look for cheaper prices†(SWOT Analysis: Lesson, 2008) Also, individuals pretend to be eBay staffs, using their logos, the send illegal e-mails. Case Question #2: What are the capabilities that have provided eBay with competitive advantage and why? hjogdnfjuhfe Case Question #3 Using the concept of sustainability and dynamic capabilities how would you manage (creating new resources and competences, investing/divesting in others extending others) Given: New entrants to market and the changing nature of eBay. Concept of Sustainability: Concepts of sustainability and dynamic capabilities are major strategies that organizations use to capture competitive edge over competitors. Sustainability of strategic capability deals with the criterion that organizations use to achieve and maintain competitive advantage over a long and sustainable period of time. Three main factors influence sustainable strategic capabilities; Inimitability, Rarity, and Value. Inimitability refers to the robustness or sturdiness of the strategic capability. It involves â€Å"identifying capabilities that are likely to be durable and which competitors find difficult to imitate or obtain† (Johnson, Scholes, & Whittington, 2008). Inimitability can be achieved through three main ways, they are; Complexity: Complexity of strategic capabilities is the quality of being intricate and compounded. When organizations like eBay have very complex strategies, it will be very difficult for new entrants to the market to imitate such strategies. An example of a complex strategy in eBay could be the internal linkages in the organization. These internal linkages deal with how eBay internally links activities and processes together to deliver customer value. Internal linkages can be in form of relationship between top-management, middle-management and lower management staff. EBay has a very good communication network that allows for efficiency which will in turn produce efficiency and increase customer satisfaction. Organization can also build external interconnectedness with its customers to make it difficult for their strategies to be imitated. When developing new resources, organizations can seek opinions or partner with their customers or clients to generate idea that will add value to the company and also generate strategic capabilities that are robust in nature. †¢ Culture and history: Culture and history are very unique to each organization. It is almost impossible to find two organizations with similar cultural background. When investing or divesting in resources, organization should make sure their investment is culturally inclined. When strategies are linked to cultural embeddedness, there is the â€Å"likelihood that such competences have developed over time and in particular way. The origins and history by which competences have developed over time are referred to as path dependency, are specific to the organization and cannot be imitated† (Johnson, Scholes, & Whittington, 2008). Causal Ambiguity: Ambiguity deals with not being able to discern the meaning or cause of a particular effect. It is very difficult for organizations to imitate another organization when the former cannot easily discern the cause and effect of the latter’s success. Organizations like eBay have varying causal factors that affect its success in the industry that other competitors find hard to discern. Other factors that affect su stainable development include the rarity and value of the strategic capability. When an organization is seeking competitive advantage, it needs to make sure the resources it’s investing in have huge values to the customers and they should be very unique and rare capabilities. Unique resources and competences can include marketing strategies that are peculiar to the particular organization. Dynamic Capabilities The changing environment in the business world today calls for the implementation of dynamic capabilities. Dynamic capabilities are â€Å"an organization’s abilities to renew and recreate its strategic capabilities to meet the needs of a changing environment† (Johnson, Scholes, & Whittington, 2008). Dynamic capabilities help organization to integrate, build, and reconfigure internal and external competences to address the ever changing environment. When an organization is developing, investing, divesting or extending in resources, it should be able to transfer and modify existing resources to keep competitive edge over its competitors. The organization should have intellectual skills that can easily implement new capabilities to foster development. PART D: Implications and Recommendation Implications The following are the implications of the case study Making eBay Work: Competitive and Cooperative: Competition and Cooperation are one of the major elements used to successfully excel in the business world. Form the case it is observed that eBay is very competitive and cooperative. Competitive in the sense that eBay bought companies like Skype, the internet telephony organization (http://www. skype. com/) and PayPal an online payment system (www. paypal. com/) in order for it to keep up with the evolving activities on the internet. GMarket in Korea had a less complex system; so eBay created eBay express to meet up to customer needs in Korea. Bay is cooperative in the sense that it partnerships with companies like Google, yahoo and Baidu in other for it to be more effective in its services. Customer Friendly: Some organizations do not pay attention to the needs or complaints of their customers and take the appropriate measures to satisfy them, but eBay listens to customers and tries to keep up with what they want to sell, buy and how they want to do it. This brings about profitability, good reputation and more customers. So every organization should try to be customer friendly because it serves as an advantage to them. The great importance of Technology: The basis on which eBay operates is technology that’s why it’s of great importance to them. eBay endeavours to up grade their systems to fit the latest technology, make sure the site is accessible at all times, ensure no fraudulent activity or illegal transaction is carried out in the site and also ensures that the site is virus free. This helps eBay to operate effectively. Staying Aware and Flexible: eBay tries to stay aware and flexible at all times. The company tires to get feedback from customers, complaints, suggestions and also take note of customer activity on the site. This helps eBay to make necessary adjustments in other to satisfy their customers. Nearly all of its fastest-growing new categories emerged from registering seller activity in the area and quietly giving it a nudge at the right moment. For example eBay noticed a few car sells on the site so the company created a separate site called eBay Motors which has special features such as vehicle inspection and shipping. Organizations should try and stay aware and flexible in running while running their business. Good management can make a positive difference in an organization: Having a good manager or management body in an organization can make the organization excel. When Meg Whitman came into eBay in 1998 she made eBay become data and metric driven and she also brought about strategies which made eBay work better. eBay had a software problem and this caused the site to be shut down for 22 hours. When Maynard Webb was brought into the company as the president of eBay he quickly upgraded the systems and make sure they are upgraded constantly and this makes the site function more effectively. Have a good knowledge about a particular market before entering it: It is observed from the case that eBay is not doing well in the east but is doing well in the west. It pulled out of Japan, is suffering in Taiwan and it lags behind a rival in China. This shows that eBay those not have the right strategy to excel in those areas so it is advisable to have a vivid knowledge and strategy about a particular market or area before entering it in order to excel. Recommendations The following are the recommendations for the case Making eBay Work. eBay is not doing well in the east, in order for eBay to do well in the east it should either buy GMarket or partnership with GMarket in other to be successful. Since GMarket is big and successful it would not allow eBay to buy them so if eBay partnerships with GMarket it will be more successful in that area. If eBay is very tactical they can be better than GMarket in the long run. Like the saying goes â€Å"If you can’t beat them join them †. So eBay will be better off if it partnerships with GMarket. eBay pulled out of Japan, is suffering in Taiwan and it lags behind a rival in China. In business it is advisable never to give up so eBay should reengineer its self so it can function better in countries like Japan, Taiwan and China. †¢ One of the lessons of the chapter 3 (Managing strategic capability) is that strategic capability often lies in the day-to-day activities that people undertake in organizations. So developing the ability of the people at eBay in other to recognise the relevance of what they do in terms of strategic capability of the organization is important. Bay should organize training and development in specific areas and also develop people’s awareness that what they do in their jobs matters. This will help achieve competitive success and increase their motivation. Bibliography Johnson, G. , Scholes, K. , & Whittington, R. (2008). Exploring Corporate Strategy. Essex: Prentice Hall. S WOT Analysis: Lesson. (2008, February 12). Retrieved March 23, 2009, from Strength, Weaknesses, Opportunities and Threats (SWOT): http://www. marketingteacher. com/Lessons/lesson_swot. htm ———————– Experience Supply cost Product/process design Economies of Scale Cost Efficiency

Letter Form a Birmingham Jail Mlk

Oppressed feelings: No longer Dr. Martin Luther King Jr. was incarcerated after fighting for his rights in a nonviolent peaceful protest to fight, exercising the first amendment of the Bill of Rights, and the Freedom of speech; an automatic given for those who do not consist of colored skin. In response, Dr. King wrote a powerful letter to the â€Å"genuine† clergymen announcing his strong opinions and beliefs toward segregation, discrimination, and racism. Dr.Martin Luther King Jr. executed such an overwhelming piece of writing expressing the poor treatment of African Americans, the explanations of his actions, and his opinions regarding a true and better government. He expressed his desire and faith for the greater good and change in this letter with the use of emotional appeals such as imagery, diction, and descriptions of his harsh personal experiences regarding segregation and discrimination because of his skin color.Paragraphs 14 and 15 consists of emotional twists from unjust laws and release a combination of emotional and harsh events from the African American’s reality that bring the reader into their perspective from a hated level. In these paragraphs, Dr. Martin Luther King Jr. gets more personal and specific about the harsh treatment of African Americans and personal experiences regarding their harsh reality. Imagery shows all throughout this paragraph to create powerful and tear quenching emotions from the reader to get you to at least slightly understand their perspective.Dr. King immensely expresses what not only he, but all African Americans are and have been going through. He is able to paint a picture in the readers’ head of the abuse, pain, and hatred they have felt. But when you have seen vicious mobs lynch your mothers and fathers at will and drown your sisters and brothers at whim; when you have seen hate filled policemen curse, kick, and even kill your black brothers and sisters; when you see the vast majority of your twenty million Negro brothers smothering in an airtight cage of poverty in the midst of an affluent society†¦(218).All I see is hate filled police and Caucasian’s with disgust in their face causing undeserving pain to people that only have one difference: their skin color. Although I was not there to personally experience this torment, Dr. King is able to withdraw my emotions with just the truth, and put me on his side. His picture withdrew disgust and angriness for what our society is and how human beings can be. That little piece of the actual paragraph is just a glimpse. Dr. King goes on and on about their mistreatment.They are not just pained physically, but they are also haunted emotionally and mentally as well, â€Å"When you are harried by day and haunted by night by the fact that you are a Negro, living in constantly tiptoe stance, never quite knowing what to expect next, and are plagued with inner fears and outer resentments; when you are forever fighting a de generating sense of â€Å"nobodiness†Ã¢â‚¬ ¦Ã¢â‚¬  (218). Personally, feeling alone and insignificant is one of my worst fears about life, and Dr. King along with â€Å"twenty million† others suffered from this feeling for centuries.Imagery was able to capture my full attention in this paragraph, allowed me to see a glimpse of their pain, suffering, and mistreatment. With the powerful impact of imagery in these paragraphs, it certainly wasn’t the only strategy he used. Diction was an immeasurable aspect of this paragraph. The structure of Dr. King’s vocabulary was eloquent and delivered in such a structured, skillful manner that he was able to draw tear-filled emotions to his audience. He used words such as ‘curse’, ‘kick’, ‘lynch’, ‘kill’, ‘smothering’, ‘humiliated’, and ‘despair’.These words are able to describe to the reader of the completely atrocious way peopl e treated each other because of such an insignificant matter, the difference in skin color. Just reading these chosen words and how well it played with imagery, I winced. Using diction is shown to be powerful in this case because if Dr. King were to have only said, ‘mistreatment’, ‘abuse’, or ‘discriminated’, it would not have withdrawn as much emotion from his audience at the time and the readers now.His in detail descriptions of his barbaric treatment and personal experiences is the most influential and compelling strategy in paragraph 14 and 15. The disturbing events that occurred in that time period showed how cruel mankind to be. Dr. King shares experiences such as explaining to his children their harsh realities at that moment in time: When you suddenly find your tongue twisted and your speech stammering as you seek to explain to your six year old daughter why she can’t go to the public amusement park that has just been advertised on television, and see tears welling up in her yes when she is told that Funtown is closed to colored children, and see ominous clouds of inferiority beginning to form in her little mental sky†¦When you have to concoct an answer for a five year old son who is asking: ‘Daddy, why do white people treat colored people so mean? (218). Children are thought to be so innocent, pure from hatred, and chance giving and then when their little hearts are corrupted to think they are less than someone else, and they feel like they are in a world full of hurt, what are they to do then?Dr. King also shares his bleak experiences of witnessing that hatred be performed with murder and being denied what is thought of as automatic rights. These personal experiences not only keep your nose to the paper, but it is appalling to know the easy capabilities we hold as human beings to torment others for little things not only mentally, but physically, to the point of taking their lives completely aw ay from them.These lives taken lived a life where they were beaten and never shown the feeling of whole freedom and life without hypothetical chains. Dr. King was able to use these experiences to squeeze emotions out of his audience. They not only described their cold facts, but it brought me to his level of understanding and on his side. Dr. King did more than just simply explain their experience. Dr.King described that they have been waiting â€Å"for more than 340 years for† their â€Å"constitutional and God given rights† and watching other nations such as â€Å"Asia† and â€Å"Africa† move â€Å"with jetlike speed toward gaining political independence†, but how the United States was still creeping â€Å"at horse and buggy pace toward gaining a cup of coffee at a lunch counter† (217). He talked about how it was appalling for someone who never had to watch â€Å"vicious mobs lynch your mothers and fathers at will and drown your sisters a nd brothers at whim† (218) to say, â€Å"Wait. That with everything they have been through, they cannot and will not endure it any longer. He strongly felt that this could happen no longer, and that if it took â€Å"disobey[ing] unjust laws† (218) then he would. These paragraphs proved to be a monumental breakthrough for this letter. He described how he wasn’t going to take it any longer. After a lifetime of witnessing hate, ignorance, and abuse, personally being discriminated and segregated against for his skin color, and being thrown in jail for peacefully protesting, exercising the first mendment, he was still standing strong in his beliefs, not backing down. He was able to persevere through so much, and he wasn’t going to stop until his point was being made and change was happening. Dr. Martin Luther King Jr. was able to execute these immaculate paragraphs through emotional appeals (diction, imagery, and personal experiences) to minimally just slightl y understand what he has been through, and that he will not back down or tolerate it any longer.His cruel reality was not the only thing to breakthrough his audiences’ exterior but his strong will and genuine personality was able to make a huge impact. Through everything, and only being shown hate and violence, he retaliated with calmness, peaceful protests, and nonviolent maneuvers. This was more than the rest of the human race was able to do. After that, Dr. Martin Luther King deserves all the respect in the world.

Bartleby and civil disobedience

Bartleby and civil disobedience Essay The extremely simplified definition of civil disobedience given by Websters Dictionary is nonviolent opposition to a law through refusal to comply with it, on grounds of conscience. Thoreau in Civil Disobedience and Martin Luther King in Letter from Birmingham Jail both argue that laws thought of as unjust in ones mind should not be adhered to. In Herman Melvilles Bartleby, a man named Bartleby is thought of by many to be practicing civil disobedience. His actions are nonviolent, and he refuses to comply with anything his boss says. But his behavior has nothing to do with morals. Bartleby is merely a lonely guy who does not wish to work and has nothing to do with civil disobedience. Thoreau says that if injustice is of such a nature that it requires you to be the agent of injustice to another, then I say break the law (Jacobus 134). He is personally giving permission for an individual to ignore anything he or she finds morally unacceptable. However, in Bartleby, Bartlebys boss places no unjust laws and assigns no unjust work. He simply asks Bartleby to do easy tasks such as, when those papers are all copied, I will compare them with you, or, just step around the Post Office, wont you? And see if there is anything for me (Melville 116). The boss, who is also the narrator, never requests Bartleby to perform any difficult chores. Martin Luther King, Jr.s interpretation of an unjust law is, a code that a numerical or power majority group compels a minority group to obey but does not make binding on itself (Jacobus 159). The injustice described here by King also does not match the characterization of Bartlebys boss. Bartleby needs no civil disobedience since nothing could be considered unjust in the bosss management. Even if an unjust act were placed against Bartleby, he would not have had any cares about the injustice. He was a man who needed a place to live and chose to be a law-copyist. He has no desire to do any work and no desire to interact with other humans. Anytime an order was given, the same response would reply from Bartlebys mouth: I would prefer not to (Melville). Bartleby did not weigh the issues of morality and immorality in his assignments. He just does not want to deal with others. When asked to look over some work with Turkey and Nipping, he refuses. His boss offers him a home, and he refuses this as well. The ending footnote to Bartleby states that Bartlebys previous profession was a subordinate clerk in the Dead Letters Office in Washington. The dead letters he handled had no association to any living person. Bartleby was accustomed to working at a place where dealing with man is unnecessary. As Thoreau says, Dead letters! Does it not sound like dead men? (Melville 140). Bartleby has no connection with civil disobedience. King and Thoreaus ideas of what civil disobedience is do not match up with the actions of Bartleby. Bartleby was not trying to make a statement against unjust laws by not abiding by them. He was just a loner. All his refusals to do what was ordered stemmed from his need to be separated from humanity. Bartleby only wanted to live by himself with nothing but his own thoughts to deal with. .

Marketing issues portfolio Essay Example | Topics and Well Written Essays - 1750 words

Marketing issues portfolio - Essay Example A micro-environment is the internal environment in which the company operates in. This environment is directly related to a given company and it affects a particular company at a given time because it is internal. These factors can be controlled or managed by the management of the company if the right measures are taken at the right time. These factors include; the company itself whereby it is found that different companies have different policies, management style and culture that regulate how business is conducted. As such each company in the economy has different objectives that they aim to achieve where some are growth oriented while others want to make profit as they reach their corporate responsibility goal. The company environment is important as it determines how marketing is done and activities controlled in the company. Suppliers are another micro-environment that affects how the customers receive the intended goods at the required time so as to increase their satisfaction. When selecting the suppliers, careful consideration has to be put into consideration to avoid any inconveniences that may affect the customers in a negative way, for example, the technology available to the supplier, their efficiency in delivering goods as well as the cost of their goods as this will affect the prices that are charged to the customers (Palmer & Worthington, 1992, p. 112). The third aspect of a micro-environment is the intermediaries or those parties that help link the company and its final customers. These parties ensure that the goods reach the customers at the convenience place and time and they play an important role in developing the customer loyalty, for example, the retailers. The customers to the company create another aspect of a micro marketing environment. They are important as they are the immediate users of goods and services provided by the company

Communication Essay Example | Topics and Well Written Essays - 1000 words - 3

Communication - Essay Example This new innovative technology came into being in 1998 and within a short span of time became popular specially among youngsters. The reason for its increasing popularity is the ease of usage and accessibility it has brought in communication. Moreover, certain scholars call it as an innovative tool and an interesting mode of communication. This is because electronic communication has brought ease not only for young people but also for businesses and students of all ages. Even elders are benefited with it since electronic communication has given birth to virtual communication, which has made it convenient to talk face-to-face with relatives overseas. Yet where this communication medium has benefited the society, it has brought with it certain downsides as well. This is because where virtual communication and networking has helped bring people closer, it has also developed certain negative consequences in numerous ways. In this paper we will be evaluating both the positive and negative contributions of electronic methods of communication in our society (Middlewood & Abbott, 124; Krus, 28-1 to 28-8). First off, we will discuss the benefits electronic communication has brought to our society. Firstly, on a personal level, virtual means of communication has helped people build closer ties with their family and friends living overseas. This is due to the social networking websites like Skype and Facebook through which people could communicate with their friends and relatives no matter what place or country they are in. Both the networking sites provide the facility of video calls which allow face-to-face conversations with the other person anywhere in the world (Middlewood & Abbott, 124; Krus, 28-1 to 28-8). On academic level, virtual communication has enabled the students to communicate more conveniently with teachers/instructors at a faster speed. Also, the networking sites mentioned has enabled the students to take virtual classes on Skype. Email facility and Face book communication (which includes the study groups made on Facebook nowadays and other academic groups) provides student with the ease of getting instant feedbacks from teachers. Also Smart phones have further enhanced the communication since through smart phones, students and instructors can instantly communicate with each other. Moreover, the new trend of Colleges and Universities developing their own grading software on their websites has made it easy for professors to update student grades online in minutes. On the other side, students could immediately log in and see their results without waiting for the next day or so to get their reports in paper form. In addition, electronic communication through social networking websites have enabled professors to upload study materials on their College website account or on the Facebook group, which could be accessed by students within seconds. Most importantly, virtual/electronic communication has turned our environment into a paperless environment, since everything is documented and managed online (Middlewood & Abbott, 124; Krus, 28-1 to 28-8). On a business level, virtual communication has enabled businessmen to conduct meetings online without having to travel to another city or country. Emails, faxes and social networking websites have benefited the businesses in the fields of marketing, finance, public relations and all kinds of management. It is with the help of social networking and

The use of children in the Cambodian genocide Essay

The use of children in the Cambodian genocide - Essay Example The farms today are known as the 'killing fields' as so many died through over work, hunger or slaughter. Amongst the victims were the children who were taken away from their families and made to live in communal groups where the only family they were to consider was that of the Khmer Rouge. This essay sets out to show the lives these children led The Khmer Rouge wanted to eradicate anyone suspected of "involvement in free-market activities" including professionals, almost everyone with an education and who had connections to government and those who lived in the cities. The regime did not want the risk of anybody having the consciousness to rebel against their movement. The country was predominantly Buddhist and its monks were disrobed, half of them were killed and the rest forced to work in the harsh agricultural labor camps and Christianity was also abolished. They also believed that parents were corrupted by capitalism and felt that children should be separated from their families in order to ensure that they were swathed in socialist ideology. Children were taught methods of torture and were instrumental to the leadership of the communist dictatorship. The regime saw that children could be molded and indoctrinated to their political ideology; they were able to condition the children to believe that they were not the enemy and in doing so developed a community of children who were not able to identify with any other than the Khmer Rouge. The intention was to destroy the family values that were part of their culture and irradiate the trust that is held within family and community networks. Community and family members were expected and given incentives to spy on each other and this shattered networks and dissolved any trust through imbedding deeply rooted fear [1]. The young minds of children were easier to manipulate and the regime were able to brainwash children to such an extent that they would report back to the regime if their own parents were being antagonistic, the regime taught them to believe that they were their family and that their own kin were their enemies. Slogans such as 'I'm not killing my mother -I'm killing my enemy' were planted into their minds [2]. A propaganda song entitled, "We Children Love Angkar boundlessly," compared pre-revolutionary children to orphans abandoned by "the enemy", their parents, an excerpt from the song follows: [1] Colletta, N. J., & Cullen, M. L. (2000). The nexus between violent conflict, social capital and social cohesion: Case studies from Cambodia and Rwanda [electronic version]. [2] Martin, M. A. (1994). Cambodia: A shattered society. Berkeley, California: University of California Press Before the revolution, children were poor and lived lives of misery, Living like animals, suffering as orphans. The enemy abandoned all thought of us Now the glorious revolution supports us all [3]. The book the 'Children of Cambodia's Killing Fields' contains 29 essays from children who suffered at the hands of the regime. The children speak about their astonishing and painful experiences at the hands of the Khmer Rouge, how their families were torn apart to assist the social engineering plan of the regime, how

Reflective Diary on Health-Issues Personal Statement

Reflective Diary on Health-Issues - Personal Statement Example Hopefully they can care for themselves until they are much older, but there needs to be places for them to go when they do need care. Having more and more elderly care facilities built would alleviate some of the problem for the society. America's aging population. The "baby-boom" generation is entering its peak health-care-using period. In fact, over eighty million Americans will turn 50 in the next 10 years. The cost of providing health care to them will be staggering. (Lowery and Heuer) Many elderly people fall ill and are being taken care of by family until the resources are drained. What if they do not have family and they are not found in time, it just is upsetting that there are not more places to house them. Personally, we all have known an elderly person or someone who comes down with an illness. We are all affected by health issues. It was sad to have my grandmother have to go in a home because she couldn't walk. The reason it was so sad was that she wanted to stay in her home and live there until she died, but she couldn't. She had to be in a home. It took long, hard work to find a home where my grandmother could stay, but I am grateful that they had room. Lots of other homes were filled. Without more homes there will not be enough places to take in these elderly people that so desperately need care. I hope they make more homes to care for them in the future so that everyone can find a place to stay when they are older. Another health issue that I think about is the rising cost of healthcare and the lack of companies wanting to provide healthcare to their workers. As the cost of healthcare rises, so do the needs of the many people that need to get care. The people that depend on medicines to stay healthy also need ways to get what they need. Without health insurance the expenses are so enormous that they may not even go to a doctor without it. There should be coverage provided for all workers so that just in case something happens to them, they can afford to go to the doctor without going bankrupt. More than 18,000 adults in the USA die each year because they are uninsured and can't get proper health care, researchers report in a landmark study released Tuesday. (Sternberg) Another health issue that concerns me is the care that is given to illegal aliens when they are in this country without being a citizen. Because the hospitals have to care for anyone whether they are or are not citizens, they are taxing the system. Where as I agree that people should not be turned away from being cared for, I also understand that some illegal aliens come to the United States to utilize the hospitals to get medical care. That is a problem and one that needs to be corrected in some way. Well, as I would love to have the answer to solve that problem I really have no way of solving it. Other health issues that concern me are the diseases that do not have cures yet. We need to find cures for them as soon as possible and every effort should be given to help find those cures. The incurable diseases are too many, we should by now have cures for a lot of them and it seems that research should be funded more so that these cures are found and relatively soon. We all should be concerned that there aren't cures found for some of them yet, because they have been

Media production Assignment Example | Topics and Well Written Essays - 750 words

Media production - Assignment Example The texts are mostly in black and various hues of pink, used to emphasize words in titles. As a whole, the written text, being influenced by the background color now becomes part of the visual. The coordination of colors of the titles, the model’s clothes and other objects in the cover page all come together well to produce an impression of high stylization and a connotation of modern fashion (Machin & Thornborrow, 2003) which Cosmopolitan is known for. Using Miley Cyrus, previously known as a wholesome star of a youth-oriented program, Hannah Montana, as the cover girl who has shed such goody-goody image and embraced a sophisticated-woman-persona may have been a move to stir controversy, and so, attract buyers. Miley’s cover reflects Cosmopolitan’s â€Å"fun, fearless female† philosophy (Streitmatter, 2004). No matter what background Miley Cyrus had, once she becomes a Cosmopolitan woman, she is welcomed into the world of strong, sexually seductive and powerful women (Machin & Thornborrow, 2003). The use of pink background may intentionally indicate Miley’s past as a wholesome teenager. The color Pink usually connotes softness and femininity (Machin, 2007) which were words that could have described her as Hannah Montana. However, Miley’s picture becomes ironic to what Pink represents because she can be perceived as a sexually mature woman, knowledgeable about the ways of the world. Her Cosmopolitan image is far from the innocent Hannah Montana that she characterized just a few years before. The visual elements of the cover page collaborated to successfully depict Miley’s transformation a daring, fun and uninhibited sex symbol and no longer an innocent child. In analyzing the cover page in-depth, the image of Miley Cyrus can be considered symbolic of what she was undergoing at the time of the shoot. While she wears white, a color that connotes purity and wholesomeness, she wears

See Below Essay Example | Topics and Well Written Essays - 1000 words

See Below - Essay Example Secure Communities is a new strategy developed by the Department of Homeland Security, with the goal of identifying arrested immigrants who are to be deported under U.S. law. The Secure Communities strategy has considerable benefits and several weaknesses. Despite the growing concern with regard to the validity and legitimacy of the Secure Communities strategy, it is the best way to diminish the scope of illegal immigration and its potential contribution to terrorism: through Secure Communities, the U.S. will finally remove thousands of offenders from its territory and reduce the costs of law enforcement and criminal justice without any damage caused to the security and individual rights protection of U.S. citizens. Secure Communities is a new strategy developed by the U.S. Department of Homeland Security with the goal of identifying arrested immigrants who are to be deported from the country under U.S. law (Immigration Policy Center). The Secure Communities strategy works in a quite straightforward way. Once an individual is arrested, his (her) fingerprints are sent to the Federal Bureau of Investigation and checked against all criminal databases (Immigration Policy Center). Under the Secure Communities strategy, these fingerprints are also sent to Immigration and Customs Enforcement (ICE), to be checked against the U.S. ... Before the individual is released back into the community, ICE will decide whether he (she) has the legal right to be present on the American territory or should be detained to be further deported from the country under U.S. law. Secure Communities has the potential to reduce the number of immigrant offenders in the United States. It is no secret that the entire program is intended to reduce the number of immigrant criminals and terrorists in the American land. The program offers vast opportunities for removing the most dangerous criminals (MacDonald). Statistically, every fifth suspect matched to a violation record in the Secure Communities program is deemed Class I offender (MacDonald). Since the beginning of the program, a total of 64,000 individuals, including more than 14,000 Class I offenders, have been deported from the country (MacDonald). To a large extent, Secure Communities increase safety and security across all American communities where the program is implemented: by 20 13, all states and communities will need to have the program in place. As a result, all communities will be able to enjoy the benefits of the new program and to become safe and secure for their members. Secure Communities reduce the costs of law enforcement and criminal justice for U.S. taxpayers without any damage caused to their safety and security in American communities. The program enables greater interoperability across all law enforcement agencies (Immigration Policy Center). With the help of the Secure Communities program, law enforcement professionals can access both IAFIS and IDENT databases, which reduce the time of information processing and its costs (Pless). The discussed integration of computer databases

Encountering Conflict Essay Example for Free

Encountering Conflict Essay Encountering Conflict Conflict can both crush people and inspire people to greater heights. Conflict presents itself in various forms; it can occur in different places, can be intentional or unexpected and affect people in diverse ways. To survive people then need to develop coping mechanisms to overcome or at least begin their Journey of recovery. If they cannot do this, then they will not be able to move on. Conflict is a subject that everyone in the world faces on a day to day basis, but at different levels and emotions. Conflict can be exceptionally heart wrenching, by tearing people and amilies apart. But these wounds motivate many inspiring people who then make a difference. Conflict is a part of life; it cannot be avoided or put on hold. People from all around the world deal with conflict, in various ways and it affects people to a different extent. Throughout life, people may experience many conflicting situations, some are built by little ongoing problems, some explode and are left to dissolve, others are blown apart the pieces scattered, never to be put back together again. Conflict has been exposed and expressed in many films, novels and songs over the ears. The documentary Omagh by Pete Travis is an example of the devastation that conflict can wreck on lives. The film explains how conflict can affect innocent lives. For hundreds of years there has been tension between the Catholic Irish and Protestant English. This began as Ireland divided as a country due to religion but the tension increased with British interference in Northern Ireland. The documentary focuses on one specific event within the conflict which was the bombing in the Omagh high street. This caused 29 deaths and 220 injuries, of innocent people. The result left amilies crushed, broken hearted and dealing with their own conflict for a long time. The root of this devastation was religion; the Catholic Irish and Protestant English have fought for many years. Ironically the purpose of religion is to create peace, where as in Omagh it was the primary cause and branch of all the conflict. A very similar ongoing religious conflict is the fight for homeland between the Jewish and Zions (Israel and Palestinians conflict). The Jewish were sent from Israeli homelands many hundreds of years ago, but since have suffered persecution in Europe and now ish to return to their religious homeland of Israel. This however has been met with aggression by Palestinians and the Arab nations who now inhabit the area. Like the tension in Northern Ireland, peace is a long and painful patch to find. Conflict that has dwelled upon innocent lives has an impact on others who believe it should be brought to Justice. 1. 2 the Irish band wrote a song to express their feelings of their anger in response to the devastation in Omagh. One verse that stands out is: And the battles Just begun Theres many lost, but tell me who has won The trench is dug within our hearts And mothers, children, brothers, sisters torn apart. This particular verse links with the concept that conflict can devastate innocent people and their families, which are then being torn apart by the religion and also politicians in Omagh they did nothing. Thus people, like 132, stand up so hopefully the politicians can see that the conflict that has happened is still wounding many people lives, and that only they can bring it to Justice. So, conflict is a piece of everyones lives, even though you may shun conflict, it can come up unexpectedly. Omagh is an example of how conflict can be unexpected and totally crush lives. Conflict can also inspire people to create better lives for themselves and those around them. Kate Miller-Heidke wrote the song Caught in Crowd about a real story of lingering childhood regret. She wanted to raise awareness to people across the world, especially adolescents, of how bullying and peer pressure are causes of conflict. The song is about a relationship growing between a teenage girl and an outcast boy who is often bullied. It discusses how both had similarities, for example they both dealt ith conflict at home. Towards the end it talks about the boy getting thrown to the ground and him shouting out to her to help him. But she turned her back, and Just walked away. Kate Miller-Heidke encountered conflict and regrets the decision she made. Now she is motivated to make sure people of the younger generation do not make the same decision she made. Like Kate Miller- Heidke, Michael Gallagher, the father of Aidan Gallagher who was killed in the Omagh bombing wanted create a more satisfying life for himself, but also wanted to raise awareness that murders ere not being brought to Justice. He set up an Omagh Support and Self Help Group, which since 1998 have not stopped their fght. They have protested outside IRA meetings, written to the English Prime Minister and have talked to numerous newspapers but nothing has happened in relation towards the terrorist. In 2002, Michael Gallagher stated what happened in Omagh is still capable of happening in other towns. Because of him he has taught the world many lessons; the most important is never to give up on a Just cause Traumatic conflict can motivate people o immense heights, which can make an inspiring difference to our world today. Like Michael Gallagher, Glen McGrath lost a loved one and has not stopped fighting for what he believes in since his personal conflict. His wife, Jane was diagnosed with breast cancer. Jane McGrath had a passionate belief that every woman diagnosed with breast cancer in Australia should be able to benefit from the support of a specialist breast care nurse. Therefore, together they started up the McGrath Foundation in 2002. An additional aim of the project was to increase the awareness f breast cancer in younger women. Jane passed away at the age of 41 . Glen McGrath is more determined and devoted to the McGrath foundation by the inspiration of his loving wife. This proves that conflict can really touch people which motivates them to make a change, encouraging them to greater heights. These people have so much strength, their experiences power them on. Encountering painful conflict can bring out the best in people such as the old saying What doesnt kill us makes us stronger suggests people acknowledge they ave made a difference in the world and become satisfied. This is the beginning to the start of their Journey to recovery or acceptance. In the movie Omagh, Michael Gallagher, his wife and two daughters have not stopped fghting for the loss of their son, who was killed in the bombing. This tragedy caused conflict between the family, but they have learnt that they need to stick together to succeed their mission of family close, them standing up for what they believe in has helped them start their journey of recovery with each other. Another inspiration for making something out of terrible situation is in the novel Triage by Scott Anderson, the character Joaquin Morales managed to escape his village that was invaded. Joaquin lost his family dealing with the conflict of losing his family and survivors guilt. Joaquin become a psychologist for war criminals, hoping to change them and make them realise what monstrosities they caused. This would save many lives and hopefully bring peace to Spain. This experience helped Joaquin to begin his Journey of acceptance of what had happen to him. Joaquin quoted Im still here. Im still smiling meaning that he has learnt to live with himself after encountering conflict, which motivated him in saving many lives. Conflict is a subject that everyone in the world deals with everyday, from light issues to vigorous intensities. Conflict is incredibly powerful, it can tear people apart but it also brings the best out of many inspirational humans. Conflict can motivate people to extreme lengths which can make a huge difference in the world. These differences also help the individual to deal and maybe even overcome their own conflict.

Double Indemnity As A Film Noir Classic Film Studies Essay

Double Indemnity As A Film Noir Classic Film Studies Essay It is indeed true that Double Indemnity represents one of the best examples of a film noir and has also been viewed to set some standards for the upcoming movies. In film noir, elements like violence, sexual harassments, adultery, crime and greed are representatives of similar evil types in the society with a moral conflict emerging at the base of the plot (Gene 145). Considering the characteristics of film noir, the Double Indemnity film seems to cover almost all of them. The film contains the ambiguous antihero, stories driven by crime, shady lighting and some other several qualities that qualify it in the genre. This is actually a perfect example of a film noir with dark stories that are criminally manipulated. In the movie, Walter Neff says that, Yes, I killed him. I killed him for money and a woman, and I didnt get the money, and I didnt get the woman. Pretty, isnt it? (Gene 170). This line actually gives us the overall view of the films move as being dark and pessimistic. Walter Neff as played by Fred MacMurray goes to renew his automobile insurance and engages in an adulterous affair with Phyllis Dietrichson as played by Barbara Stanwyick who was an already married woman. This actually demonstrates a typical film noir relationship. From this, the viewers can actually justify from the actions that these characters are doomed (Leitch 126). In a film noir, lighting forms one of the important principles of aesthetics and also provides clues to the function of the characters. For example, as Neff enters the office, only thin white light bars are seen. They appear projected across Neffs chest as if he is in jail. But as he puts the lights on, the room suddenly changes to being flooded with white as all the shadow are eliminated. This technique enables the viewers to have a hint on the nature of Neffs actions. that he is seeking redemption, bringing himself out of the shadows metaphorically, in the form of a confession, into the light (Leitch 113). In other words, all this help the viewers to get to understand the character as well as narrative function of Neff as Male Protagonist which is actually a vital component of classic film noir. Double indemnity also begins with music that is non-diagetic. This installs the viewers with a sense of urgency and action that is expected. The characters in the movies are flawed but one will still love and enjoy watching them since they are real. Not all the characters in the film overcome immerse odds like prevention of the world destruction or saving the village. We find some characters giving into sin making, then enjoy the brief excitement and eventually pay the consequences of their actions (Leitch 145). Film noir characters are very real but their ending is not good. For example, Neffs destiny arrives after him just after he is inside his apartment. NEFF: So at eight oclock the bell would ring and I would know who it was without even having to think, as if it was the most natural thing in the world (Leitch 153). Eventually Phyllis shows up and they passionately embrace each other. She speaks ill of her husband as a volatile and controlling man always getting into her nerves. Neff finally gives in to help her murder her husband to gain the insurance cash. Themes in the Plague Exile/separation. This theme is evident by Rieux and Rambert. The two characters are separated from the love of their life (women they love). The theme also appears in many other citizens whose names were note mentioned but were separated form their own loved ones. Considering the closure of Oran gates, the individuals who happened to be still out of town were locked out. The town entirely feels in exile for being separated from the rest of the outside world. According to Rieux explanation, he expresses That sensation of a void within which never left us, that irrational longing to hark back to the past or else to speed up the march of time, and those keen shafts of memory that stung like fire (Camus 187). Considering somebody like Rambert, he is not only separated from the person he wants to be with but also restricted from being in own apartment or home. Therefore, exile suggests deep metaphysical implication that relates to loss of belief that individuals dwell in environments whe re they can be free to achieve goals, find meaning and feel at home. Religion. People are always fond of turning to religion at times of calamities as the novel examines. Paneloux (the priest) gives religious perspective in his sermons in contrast to Rambert, Rieux and Tarrous humanist beliefs. Paneloux believes that indeed there is a rational explanation to the plaques outbreak unlike the other characters. He describes the outbreak as a flail of God in his first sermon after the outbreak. He says that God had intentions of separating wheat from chaff (good from bad). According to his description, it was not the will of God for the calamity. He looked on the evil-doing in the town with compassion; only when there was no other remedy did He turn His face away, in order to force people to face the truth about their life (Malcolm 26). Therefore, according to the Priest, the ultimate goal of suffering is achieving the good in a way that the light of God will still shine despite of the horrible events with Christian hope being grated to everyone. Love. The theme of love is widely demonstrated in this novel. As much as love for mankind can make one sacrifice own self interest to defend the interests of the society, the opposite seems to be true with love for individuals. The novel discusses towards the end that a human being does not hope for anything more than just love especially when avoiding disappointments. Considering the plaque, the priest expresses that this is only because of the too much love that God has for them. Love is also evident from Rieuxs reactions towards Rambert including his attempt to escape. He says that, Forgive me Rambert, only well, I simply dont know. But stay with us if you want to. For nothing in the world is it worth turning ones back on what one loves. Yet that is what Im doing, though I do not know (Malcolm 68). Given three things in life: love, work and death; Rieux chooses to work and claims that it is his duty to do so while Rambert counters this by choosing to love more than to do his job.

The History of Pie :: Essays Papers

The History of Pie Caitlin Sklarz resides in Burlington, Vermont where she is attending the University of Vermont. She is currently finishing up Bachelors in Psychology and plans to go on for a degree in Nursing. Caitlin enjoys spending her free time with her boyfriend and dog, and taking walks in the beautiful Vermont woods. Desserts They are the most popular food in America today; yet, desserts are relatively new to food world. Pastries, and pies in particular, are probably the oldest of all. Pies have been filled with numerous foods, from meats to sweets, and even live animals and people Want to know more? Keep reading and learn about pie-from over 10,000 years ago to today. Pastry making goes as far back as the Neolithic Period. These round, flat cakes were first known as â€Å"galettes.† Our ancestors made these pie-like treats with oat, wheat, rye, and barley, then filled them with honey and baked the dish over hot coals (Montagne, 490). The tradition of galettes was carried on by the Greeks. Yet, this ancient people ingeniously realized that the galette idea served as a perfect vehicle to cook raw meat. So, they created pies with the popular meats and fruits of the time. But, presumably from losing some teeth, the Greeks learned not to eat the hard, tough, pasty crust and merely use it as a pan. This early Greek version of the pie was later adopted by the Romans upon conquering Greece. The pie idea was spread throughout the continent as the Roman Empire was created. The pies during this period were marked by a flour-water paste wrapped around meat; this dually served to cook the meat and seal in the juices. In fact, the Roman statesman Marcus Porcius Cato recorded his era’s most popular pie, â€Å"placenta† (De l’agricultura, 9). Well, now that we're all nauseous, at least we now know that pies were consumed in the 2nd century B.C. By the Medieval Period pies, then recorded as â€Å"pyes,† reached the height of their popularity in the royal courts. 12th century English courts used the whole foul in the pie and hung the legs over the sides of the crust as handles. Though this idea is no doubt unique, many vegetarians today would be very disturbed! Similarly, the French used pyes in their banquets and added a neat twist of their own; all royalty were invited to this event where they were entertained by magicians, jugglers, musicians, and dancers.

Existentialism and Theatre :: Existentialism

Existentialism and Theatre Existentialism is a concept that became popular during the second World War in France, and just after it. French playrights have often used the stage to express their views, and these views came to surface even during a Nazi occupation. Bernard Shaw got his play "Saint Joan" past the German censors because it appeared to be very Anti-British. French audiences however immediately understood the real meaning of the play, and replaced the British with the Germans. Those sorts of "hidden meanings" were common throughout the period so that plays would be able to pass censorship. Existentialism proposes that man is full of anxiety and despair with no meaning in his life, just simply existing, until he made decisive choice about his own future. That is the way to achieve dignity as a human being. Existentialists felt that adopting a social or political cause was one way of giving purpose to a life. Sartre is well known for the "Theatre engage" or Theatre 'committed', which is supposedly committed to social and/or political action. On of the major playwrights during this period was Jean-Paul Sartre. Sartre had been imprisoned in Germany in 1940 but managed to escape, and become one of the leaders of the Existential movement. Other popular playwrights were Albert Camus, and Jean Anouilh. Just like Anouilh, Camus accidentally became the spokesman for the French Underground when he wrote his famous essay, "Le Mythe de Sisyphe" or "The Myth of Sisyphus". Sisyphus was the man condemned by the gods to roll a rock to the top of a mountain, only to have it roll back down again. For Camus, this related heavily to everyday life, and he saw Sisyphus an "absurd" hero, with a pointless existence. Camus felt that it was necessary to wonder what the meaning of life was, and that the human being longed for some sense of clarity in the world, since "if the world were clear, art would not exist". "The Myth of Sisyphus" became a prototype for existentialism in the theatre, and eventually The Theatre of the Absurd. Right after the Second World War, Paris became the theatre capital of the west, and popularized a new form of surrealistic theatre called "Theatre of the Absurd". Many historians contribute the sudden popularity of absurdism in France to the gruesome revelations of gas chambers and war

Comparing Hitlers Germany and Stalins Russia :: Comparison Compare Contrast Essays

Comparing Hitler's Germany and Stalin's Russia Why is it that Germany's fascism lasted a relatively short time compared to Russia's communism? The regimes established under Hitler and Stalin were incredibly similar with respect to the rise and control of the state. Both systems were based on entirely different ideology and goals. Hitler's Mein Kampf established the superiority of the German race and the need to expand as wanted by God. Hitler wanted the world. The government in Russia established by Lenin was based on a book called Communist Manifesto by Karl Marx, a call to the proletariate to unite and rebel against their selfish employers. It is my belief that Lenin had entirely good reasons for doing as he did, and felt he was helping the world as apposed to Adolf Hitler. Immediately after Lenin's death, a man very much the same in nature as Hitler, Stalin, came to control the Bolsheviks and throw Russia in a civil war in a quest for power. You now have two men of equal aspirations soon to be in control of two very similar governments. In any rise of power, there needs to be a period of careful planning requiring much thought. These two men had very little history with which to work with which to model their revolutions. Times had been changing rapidly, technological improvements in the fields of manufacturing, transportation, and communication made this period of time very different from any other. Hitler spent his time imprison writing his book, Mein Kampf, filling it full of warped ideas of conquest and superiority of one race over another. I think it is strange that such works would go unnoticed with nobody left to watch a man with such dangerous ideas. Lenin planned his revolution while in exile in Switzerland. Then he made a deal with the German government whereby he was hid on a train and passed through enemy Germany to Russia. The conclusions with respect to methods of acquiring power and controlling it when they did get it were very much the same. Both rulers had full run of their respective governments. Stalin was already dictator of Russia with his power and loyalty of the people guaranteed by the secret police, the Cheka. This entity provided Stalin with an easy means of destroying the opposition and weeding out the undesirable to be sent to prison camps in Siberia, a virtual death sentence. For Hitler to ascend to that level of power he rammed the Enabling Act through the German Congress which gave him the power to enact laws.

Charter Accounting Essay

Mr John Potts is a chartered accountant who owns his own firm. Potts works in all fields associated with business and finance in the private sector. He also employs workers to work in his firm assisting him in all aspects of his work. His office is just a five minute drive from his house which is an advantage as he can go to and from his house when necessary. He usually works from 9am to 7pm however, these hours are flexible. Mr Potts has a choice of working at his office or working at home. The activities he does include maintaining accounting records and preparing accounts and management information for small businesses (accountancy); advising clients on business transactions, such as mergers and acquisitions (corporate finance); advising clients who are in financial difficulty to help them turn the business around or to handle the disposal of the business (corporate recovery/insolvency); detecting and preventing fraud (forensic accounting) and much other activities. In order for Mr Potts to be able to complete his tasks, he uses some technologies which assist him with his work life, social life and personal life. Technology 1 – CCTV Closed Circuit Television (CCTV) is the use of video cameras to transmit signals to a certain place so an area is fully monitored for safety of others and crime. The most measurable effect of CCTV is not on crime prevention, but on detection and prosecution. Several notable murder cases have been solved with the use of CCTV evidence, making the environment a safer place for the public. CCTV – Work Related Use John Potts has many CCTV cameras around his workplace. The signal is sent to many monitors in his office and his study at home. This is so he can monitor outside activities and keep an eye out for any crimes that may occur. When Potts is not able to attend his office, he is still able to access the images from his study at home. Using the images, he can contact his security guards to check a specific area in his building. The advantages of having installed cctv cameras is that he can see what is going on around his building, therefore he does not have to be everywhere at all times. Another advantage is that he can access the images from home when he is unable to go to his office. This technology also has some disadvantages. One of these is that he will occasionally get worried of any crimes near his building which forces him to constantly check his monitors. This may be interfering with his social life as he would be too worried about his workplace. Another advantage is that the signals may not be received all the time due to incomplete installation of the cameras. This technology has improved the working style of Mr Potts as he is able to keep an eye out for any unusual events taking part around his building. Technology 2 – Personal Digital Assistant (HP iPAQ 200 Enterprise Handheld) The HP iPAQ 200 Enterprise Handheld (PDA) has many features which aids many businessmen. First of all, the PDA has a 4 inch touch screen display and has a stylish design making it a great deployment platform for enterprise applications. Secondly, using the integrated 802.11b/g wireless networking, Mr Potts is able to connect to the Internet and access his email. He is also able to connect Bluetooth peripheral such as headsets or keyboards. He is also able to use applications like Word, PowerPoint and Excel Word, PowerPoint and Excel on his PDA using Microsoft Office Mobile. Also, Mr Potts is able to store his business-critical information with high-capacity SDIO and Compact Flash. The advantages of this device are that it’s very ideal for businessmen as it is like five devices in one. Having many uses, the PDA benefits mostly businessmen who need access to the computer while on the move. A disadvantage of this device is that it is an ideal item that is of interest to many muggers in the world today putting you in danger due to being in possession of this device. Personal Digital Assistant – Personal Use Mr Potts is always on the move, around the city and very often he travels abroad for job purposes. When he is waiting for his flight, he does not need to carry his laptop with him all the time as his HP iPAQ 200 Enterprise Handheld (PDA) is an equivalent to his laptop. He is able to connect to the internet using Wifi which allows him to browse the internet to entertain herself by listening to music and watching videos. The advantages of this device are that it is more ideal as it is much smaller. He is still able to access his emails and many documents without the need of carrying a laptop. A disadvantage of this device is that he will need to extend his memory capacity constantly as he uploads a lot of information to his device which helps him with his job. Another disadvantage of this device is that he has to be very careful as the device is very fragile; the screen can be cracked. Also he is in danger of having his personal information known if he is not careful with his device. Personal Digital Assistant – Social Use Due to the wireless technology, Mr Potts can connect to the internet and use his email address to sign into Windows Live Messenger and chat to his friends. His device works exactly like a computer as he often sends, to his family, many photographs of famous landmarks that he took while he was abroad. Other than this, Mr Potts uses his PDA mostly for work related activities. Personal Digital Assistant – Work Related Use When it comes to Mr Potts’s job related activities, his PDA is the ideal device. While he is away abroad, his personal secretary sends him copies of documents by email. He later retrieves these documents from his PDA. He very often makes many spreadsheets on his laptop. This is also possible to do on his PDA which he does. His PDA can also create word documents which is very beneficial to him as he doesn’t need to go to his computer at all times or carry a laptop when he can carry a palm sized device which enables him to do everything that he can do on his laptop. But unfortunately, Mr Potts is required to expand his memory as the capacity may not be enough after having many documents on his PDA. When Mr Potts has access to his computer, he usually sends documents that he believes that he will need later to herself by email. He has sent almost all important files to herself by email. This is done so he can access and download them onto his PDA when he is away from home or access to a computer. Mr Potts’s PDA consists of important details of his clients, individual clients and business clients, such as phone numbers, addresses etc. If he did not have this device however, he would have had to carry a small notepad, writing in the details every time. This wastes paper and time as he has to search for a client’s details. This device is ideal to store information like this on it as he can quickly find someone’s details by entering a few letters of their name. The PDA will then narrow down the search until Mr Potts can view the details. A disadvantage of having a PDA in possession is that he has to take it almost everywhere with him as it contains relevant information. He has to be very careful with his valuable device as it may contain confidential information which can be accessed by anyone if he loses or misplaces his device. Technology 3 – Mobile Phone (Nokia N95) Another device used by Mr Potts is his mobile phone, Nokia N95. The Nokia N95 is a smart phone with many unbelievable features. First of all, the multimedia abilities. The N95 has an outstanding music player that supports MP3, WMA, RealAudio, SP-MIDI, AAC+, eAAC+, MIDI, AMR, M4A and True Tones. Next is the Internet. The N95 has built in Wi-fi which can be used to gain access to the internet. The web browser displays the webpage in full whereas other phones display simplified versions of the webpage. Another feature of this smart phone is the integrated GPS. Below the 0 key on the N95’s keypad is an integrated GPS receiver. The phone is shipped with navigation software and maps are free to download over the internet. Mobile Phone – Personal Use Mr Potts is really into his music. He listens to his mp3 tracks via the music player on his Nokia N95 which supports the formats mentioned above. He also uses his phone to entertain herself by watching many videos at DVD like quality on the 2.6 inch screen. Another feature on this phone widely used by Mr Potts is the 5 mega pixel camera located at the back of the device. With this, he is able to capture great pictures at amazing quality. An advantage of this is that when he is away and needs to take photos, he does not need to take another device, a camera; instead he can take his phone which enables him to take many pictures at an equivalent quality of his own camera. The smart phone also has a Flash Player. With this software in the phone, Mr Potts is able to put many games onto his phone which will keep him busy entertaining herself for a long time. Mobile Phone – Social Use As he is often out and about he is not seen at home for many hours. While he is on his lunch break, Mr Potts uses his time to make quick phone calls home to chat to his wife and his son. An advantage of this device is that when Mr Potts has not got his laptop or PDA, he is still able to talk to his friends over Windows Live Messenger by connecting to the mobile internet. Another advantage is that he saves a lot of coins as with his phone, he has many free minutes which allows him to make many calls whereas if he was not in possession of a mobile phone, he would have had to carry coins around with him to use a payphone. A disadvantage of this device however is that this can increase his phone bill. Mobile Phone – Work Related Use Mr Potts is a very busy man, always working. He needs to make many phone calls, which is part of his day to day life, spending many hours on the phone to his clients. Without his N95 it is almost impossible for Mr Potts to go to work as he receives many phone calls often concerning his job. If he is ever in a situation where he has forgotten his laptop or PDA and cannot access his email account to download files, he is still able to do so with his phone by connecting to the mobile internet. He can also make quick notes on his phone which remind him what he needs to do and when he needs to complete specific tasks by if he has forgotten to take his PDA with him. Technology 4 – Microsoft Office Excel 2007 Microsoft Office Excel 2007 is an influential software used to produce and format spreadsheets and to analyze and distribute information to make more informed decisions. This new software has many features which include ? Chart Formatting tools which help create and format professional-looking charts with greater ease using fewer clicks. ? Support for PDF and XML Paper Specification (XPS) file formats helps convert spreadsheets into a fixed file format for easier sharing. ? Report management features help protect confidential business information while ensuring people can view the data they need. ? Chart Formatting tools help you create and format professional-looking charts with greater ease using fewer clicks. Microsoft Office Excel 2007 – Personal Use Mr Potts records his day to day spending on a spreadsheet using Microsoft Office Excel 2007 to calculate a budget for his family to spend so he can cut down costs for unnecessary things. He first records the amount spent for a couple of months. He then calculates and produces a budget and attempts to stick to that budget for a couple of months. He then records this and then compares both spreadsheets and sees where the unnecessary spending has occurred. Microsoft Office Excel 2007 – Social Use During his breakfast, Mr Potts spends his time doing many crossword puzzles and also does these puzzles in his spare time. He expands his interest by making his own crossword puzzles on Excel. He then sends them to his friends making them spend their spare time completing the puzzles and requesting them to send back reviews via email so he can improve his work. Also, Mr Davison buys and sells many shares on the stock market and keeps tracks with his data by recording his information onto a spreadsheet. Mr Potts has an interest in gaming and creates many games using excel. Along with the crossword puzzles, he sends it off to his friends and again receives many reviews which suggest ideas which may lead to him improving the games and enhancing gaming experience. As mentioned previously, Mr Potts sends documents to herself to his email so he can access them later. These documents also include the crossword puzzles and games. He plays them on his laptop while on his lunch break. Whenever he does not have access to his laptop, he plays the game with his friends on his PDA. The game opens up as a spreadsheet file which is supported by his HP iPAQ 200 Enterprise Handheld as it has Microsoft Office Mobile. Microsoft Office Excel 2007 – Work Related Use Mr Potts produces spreadsheets for many of his clients (individuals and businesses) advising them on tax planning within current legislation to enable them to minimise their tax liability and he also calculates clients’ tax liabilities. Some of the activities that Mr Potts performs that may use Microsoft Office Excel 2007 are ? Producing reports and recommendations following internal audits or public sector ‘value for money’ audits. # ? Preparing financial statements, including monthly and annual accounts. ? Preparing financial management reports, including financial planning and forecasting. ? Advising on tax and treasury issues and many other tasks. To perform activities using Microsoft Office Excel 2007, Mr Potts needs access to his computer. He produces these files on his computer at home or at his office. Mr Potts produces spreadsheets with the company of his client to provide him with any certain information. This is done by inviting his client to his office and working at his computer or he meets up with his client at their house and works on his laptop. As mentioned before, Mr Potts sends important files to herself by email so he can access them later. When he is free, he often spends time finishing off his spreadsheets. Occasionally, as he is on the move he does not take his laptop, however he is still able to complete his tasks by connecting to the internet by the integrated wireless technology on his HP iPAQ 200 Enterprise Handheld and accessing the files from his email account and downloading them onto his PDA. He is able to complete this spreadsheet as his PDA has the Excel application provided by Microsoft Office Mobile. In conclusion, I suppose that without the help from the above technologies and other technologies, Mr John Potts will find it very difficult to complete his day to day life. As mentioned previously, he is not able to perform many tasks without the aid of the above technologies. For example, without the help of his PDA Mr Potts cannot easily access his client’s personal details. Also, without his computer/laptop he is not able to complete any other tasks. Due to the aid provided by these technologies, Mr Potts has been able to develop his personal, social, and work life.

What Is The Significance Of Sssi Status Environmental Sciences Essay

The intent of this site is to measure the feasibleness of the reintroduction of preservation graze as a direction option for Odiham Common, Hampshire. It presents an overview of the Common, provides an penetration into other UK sites where preservation graze is taking topographic point, reviews possible biodiversity impacts, croping governments and the practical challenges of environmental direction of a multipurpose site where there is considerable resistance to graze. A personal position will be presented refering preservation graze, giving a balanced overview of the position, home ground and preservation concerns, whilst recognizing recreational and entree demands. The issue is presented in an accessible manner for a assortment of stakeholders including: occupants, Walkers, Equus caballus riders, Canis familiaris Walkers and local groups. To inform and act upon those opposed to conservation croping about its benefits and the possibility of a partial, well-managed reintroduction.East of England Grazing ForumRepresented by industry and preservation organic structures to turn to undergrazing and grassland direction. hypertext transfer protocol: //www.grazingforum.co.uk/ Hampshire County Council ( Hampshire Heathland Project ) Local authorities undertaking integrating graze as a signifier of direction. hypertext transfer protocol: //www3.hants.gov.uk/biodiversity/environment-biodiversity-landmanagement/heathland.htmHealth and Safety ExecutiveCattle and public entree in England and Wales counsel. hypertext transfer protocol: //www.hse.gov.uk/pubns/ais17ew.pdfNatural EnglandGovernment adviser on the natural environment supplying practical advice and guaranting sustainable stewardship – grants and funding information. hypertext transfer protocol: //www.naturalengland.org.uk/grantsfunding/findagrant/default.aspxBenefits on environmentFigure 13: Tormentil ( Potentilla erecta ) is the exclusive pollen beginning for the Oligolectic bee ( Andrena tarsata ) which requires sufficient flowers to last. The Hampshire and Isle of Wight Wildlife Trust with experience of preservation croping maintain that it is good as farm animal consume immature trees supplying unwooded countries for rare species ; droppings available for insects ; stalwart strains digest unsmooth flora and churn up land for wildflower seeds to colonize and insects to burrow17/22. An independent study of UK cattle-grazed forests ( FAQs ) indicates that croping supports nature preservation and enhances biodiversity as low denseness graze reduces dominant workss and Pteridium esculentum, and creates regeneration niches for a wider assortment of flora, invertebrates and birds. The study revealed that at 83 % of sites the aims of croping were fulfilled, and where this was non the instance it was attributable to inappropriate carrying densenesss or presence of other big herbivores4. These indorsements and studies reflect experience of croping across a scope of home grounds by a assortment of administrations, and indicate that appropriate graze can be adapted to accommodate most state of affairss. The tabular array below gives a favorable contemplation of croping in comparing with other direction options5.Case surveies and adviceThe undermentioned instance surveies and croping administrations have been selected as they address different issues and show the potency of preservation graze as an environmentally sustainable option. Hook Common: a local site grazed by common mans ‘ animate beings. Fencing restored with Gatess to protect entree. Horse riders, ramblers and locals consulted during implementation22. Sheffield Wildlife Trust: similar contention environing the recreational impact. Grazing was successfully introduced under the undermentioned guidelines: no bulls or cattles with calves ; Canis familiariss and Equus caballuss introduced to cattle offsite ; information about the principle behind graze ; independent impact and hazard appraisals. The populace appreciated the presence of cowss and the nexus to farming23. Petersham Meadows ( National Trust ) : free scope croping herd popular with locals and protected by the Petersham Trust. Moveable electric fence installed but opposed because of the ocular impact, uneven graze and as no old struggles experienced24-25. Hazeley Heath: similar home ground and SSSI position. A feasibleness survey suggests croping as the preferable option and covers the wildlife impact, croping government, entree issues and public perceptions5. Wessex Conservation Grazing: manage a scope of sites and supply a sustainable graze government to run into wildlife preservation aims and regulations26. Forestry Commission Scotland: Woodland Grazing Toolbox – advice and information on optimal degree of croping to heighten biodiversity and safeguard cultural heritage21. Dartmoor Pony Heritage Trust: provides appraisal, monitoring, preparation and suited ponies for preservation graze. Tor View Moor is an illustration of the immediate impact and betterment of flora structure27-28. Croping Animals Undertaking: aids croping directors with sustainable land direction systems and bringing of biodiversity targets29.DecisionSupport for preservation graze appears to be chiefly from preservation bureaus and associated administrations and the benefits are obliging. However, many factors including unsuitable fence, entree issues, hazards from farm animal and intuitions of outside intercession can take away from the virtues of croping. Consideration of preservation croping hence requires dialogue of the associated environmental, societal and political issues to achieve preservation and recreational aims. Successful graze undertakings elsewhere indicate that preservation graze is a feasible option in many state of affairss and can be adapted as site specific solutions. Further tests at Odiham Common alongside professional aid, ongoing appraisal, participatory direction procedures and job resolution are pre-requisites to measure and re-introduce preservation graze in this country.Consultation and communicatingCommunication and audience methods would ease execution of preservation graze to prosecute and include the public in treatment, planning and execution. Liaison with croping direction administrations is recommended on appropriate graze governments to run into aims, habitat suitableness and turn toing struggles of involvement and objections30. The Council ‘s purposes of informing the local community through meetings, newssheets, consultative and ‘friends ‘ groups would be valuable for all parties, every bit good as involvement yearss and encouraging local voluntary involvement7/30.Frequently Asked Questions ( FAQs )What is the significance of SSSI position?Sites of Particular Scientific Interest preserve valuable wildlife and geological sites and supply legal protection. Natural England notify, buttocks and supervise the status of sites. SSSIs provide cultural, modulating and purveying ecosystem services37-38. Back: [ [ The home ground of Odiham Common ] ] hypertext transfer protocol: //www.sssi.naturalengland.org.uk/Special/sssi/index.cfmWhat information does the Survey of Cattle-Grazed Woodlands supply?The study was conducted at 105 sites by site directors and visits and covered: intent of graze, carrying governments and seasons, strains, cowss behaviour, tree regeneration, croping force per unit area, shoping penchants and flora. Reasons for graze: nature preservation or agribusiness production with the differences due to set down ownership4.AdministrationThe Common has been recorded as a common grazing land since 1280 and registered as common land since 193612. The freehold of the Common passed to the Council ‘s predecessor in 19452. Common rights are registered under the Commons Registration Regulations 1968 and include proviso for graze, with regular graze by common mans ‘ farm animal until the mid twentieth century7/12. The Commons Act 2006 aims for more sustainable direction by common mans and landowners12. The Secretary of State and local authorization have responsibility to farther preservation and enhancement2.Croping tests and applications1998 Application by Hart District Council for consent to fence northeast country for croping for a 5 twelvemonth experimental period granted. It was dumbly wooded but parts were cleared by coppicing and felling2/7. 1998 Council entered into a Country Stewardship Agreement implementing an sanctioned direction program with grants for fence, coppicing and croping endorsed by English Nature2. 1999-2000 Grazing by ponies and farm animal with electric fencing around the southern hayfield and forest graze by cowss during early summer4. Due to high rainfall and pes and oral cavity disease, the full ecological benefits non realised. The inspector ‘s appraisal was that the experimental period was excessively short2. 2002-2003 Hart District Council applied for consent to fence the common on a lasting footing to ease grazing7. An enquiry rejected the application for damaging consequence on visual aspect and entree and inconclusive benefit to nature preservation. Extension of period for impermanent fence advised2/12.Croping indorsementsHampshire and Isle of Wight Trust: graze provides a mosaic of flora growing and structural diversity17. With experience in pull offing wood grazing lands they consider that rare home ground saving is dependent upon grazing2. National Trust: graze indispensable and the lone option that will reconstruct and sustainably keep wood grazing land and cultural graze heritage. Hay cropping requires wake croping to keep biological diversity18-19. RSPB: recommend low strength graze for heathland with rare genteelness birds, and back it for most cases5. Royal Agricultural Society of England: croping a cost effectual, natural and efficient direction system for biodiversity preservation, and farm animal can add to the populace ‘s grasp of a site20. Forestry Commission Scotland: graze improves woodland regeneration, biodiversity and cultural heritage21. Stakeholders who are non to the full supportive conclude that betterment is necessary and suggest croping tests on little areas19.Expostulations to preservation grazeThose opposing croping include locals, Equus caballus riders, Canis familiaris Walkers, Odiham Parish Council. Odiham Common Preservation Society and occupants ‘ associations2. Reasons for resistance include tree clearance cut downing home grounds, of import trees and the noise barrier to busy roads2. Cattle are deemed to be a menace to Walkers, Canis familiariss and route users and do rutting of waies and marshy ground2. There is more resistance to fencing than croping as it restricts public rights of manner and entree to woodland and split meadows19. Fencing has besides been considered a move towards managed and de-registered common2. It is claimed that historical graze was non that extended ; the Common was good run before the SSSI imposed ; the experimental strategy insufficient ; and fiscal motive a factor in its reintroduction2. Alternate options are besides available such as hay meadows2.EvidenceThe Inspector ‘s Report ( 2003 ) rejected the application for lasting fence as no baseline ecological study conducted prior to croping, no grounds of old croping being a success, entree troubles, over-felling, waterlogged land ( H2O tabular array rise due to removal of trees ) and harm to trails2. Those opposed to croping on the Common refer to debasement and struggle between animate beings and prosaic entree at other local sites ( Bastley Heath, North Warnborough ) 18. These issues are of import and must be taken into consideration for future tests or reintroduction.PreparationAn appraisal of site conditions, public usage, rights of manner and suited stock are the first phases of execution. Before a grazing test or lasting reintroduction commences, a croping test license must be obtained and permission granted for fencing common land from the Secretary of State for the Environment. Whils t lasting margin fence and shepherding provide free scope graze and assistance handiness, impermanent fence is more appropriate and acceptable for this site10. Liability insurance is required31 and funding available from the English Nature Wildlife Enhancement Scheme and Countryside Stewardship Scheme5.ExecutionSuccessful execution requires adept counsel to fit strains with home ground demands and preservation objectives32. Hardy strains of farm animal ( Exmoor ponies or Galloway cowss ) at low denseness for the forest, and cowss, ponies or sheep for the hayfields are recommended in the Council ‘s bill of exchange plan10. The consideration of continuance and timing33 of croping to accommodate the stock and flora and monitoring and motion of stock necessity to forestall overgrazing34. Croping force per unit area and carrying denseness should be less for nature preservation state of affairss and higher for scrub control and bar of regeneration as tree regeneration and sapling denseness diminution with increased grazing4. Initial clearance of forest in readying for farm animal and rotational scalloped cutting of forest borders for wildlife re-colonisation is advisable13. To understate struggles between stock and worlds, Canis familiariss and Equus caballuss, the off-site preparation of stock and instruction to cover with contact with animate beings can be implemented23/35. Information on preservation graze, entree paths and exigency contact and electric fence marks are public consciousness requirements35. The continual appraisal of impacts and ecological recording with possible voluntary aid is critical to supervise attainment of marks.OptionsAt times croping may take away from other biodiversity aims ( e.g. seedling regeneration ) or turn out unsuitable for the conditions36. Other options such as mowing and mechanical clearance may be preferred or at least until farther tests are conducted.DrumheadThe undertaking covers the environmental direction options for Odiham Common concentrating on the possible reintroduction of preservation graze. The site contains rare home grounds and species and is a designated Site of Special Scientific Interest present ly at risk1. The Common is capable to ordinances that involve a responsibility to farther preservation enhancement2, and historical administration and graze tests lay the foundations for future determinations. There are struggles over entree rights which undermine recreational precedences that need to be addressed in croping programs.Benefits of preservation grazeConservation graze is the resurgence of a traditional land direction method which conserves and enhances biodiversity to counter the loss of home grounds and species caused by intensification of agriculture3. A assortment of preservation and associated administrations endorse graze and these sentiments are substantiated by local and national surveies.Resistance and challengesLocal expostulation to croping on the Common consists of resistance to fence, loss of trees, menaces from cowss, direction rights and the result of recent croping trials2.Management options and instance surveiesCase surveies and counsel from croping adm inistrations demonstrate the possible benefits for preservation in different contexts and cover public entree, fencing issues, croping schemes and public perceptual experiences. Surveies at other croping sites reveal that preservation aims are attained and croping comparisons favorably to other direction options4-5. Successful reintroduction requires a participatory procedure of audience and communicating in add-on to readying and practical execution steps suited to cultural and preservation aims. In decision, the feasibleness of successful preservation croping solutions is dependent upon monitoring, tests and run intoing legitimate concerns with feasible solutions.DiversionOdiham Common has multiple recreational chances including: guided walks, drives, walking, cultural and historical involvement such as the Hunting Lodge, a picturesque lake and wildlife. Proposed hereafter usage includes orienteering, usage by young person groups and older people, and improved environmental instru ction initiatives7. The preservation croping scheme demands to be appropriate for the hereafter usage of the site so that it remains accessible and balances wildlife precedences with diversion and instruction.The home ground of Odiham CommonOdiham Common is located in North Hampshire ‘s Lowland Heath Character Area consisting wood grazing land and meadows12. It is one of the few illustrations of wood grazing land outside the New Forest and a Site of Special Scientific Interest ( SSSI ) ( FAQs ) hosting rare vegetations and zoologies including ancient forest index species1. A recent entomological study reveals that much of the forest is badly overgrown. The decrease in canopy screen from storm harm and tree clearance without croping leads to development of birch undercover at the disbursal of more desirable forest land vegetations and zoologies which is restricted by deficiency of light13. The SSSI position of the wood grazing land ( Unit 2 ) is ‘unfavourable retrieving ‘ with deficit of unfastened infinite and structural diverseness, veteran trees under force per unit area from environing trees, and lessening in species diversity14-15. A suited graze and cutting government to better this status is recommended16. The Common ‘s southern hayfields have historically been grazed, although non for many old ages apart from recent tests. Without a suited signifier of direction, coarser grasses, brambles, chaparral and trees dominate taking to the loss of flower, insect and bird diverseness. Natural England urge wake croping following cutting in late summer/autumn7/16. The Council, as site proprietor, has a responsibility to farther preservation and sweetening of vegetations, zoologies and geological features2.The undertaking issueConservation graze is a traditional signifier of direction sing a resurgence as a sustainable method of conserving and bettering biodiversity. It is promoted by administrations such as Natural England but can be perceived as a agency of enforcing their ain aims without sufficient consideration of local precedences, habitat suitableness and entree. The direction of Odiham Common has been raised in Odiham Society newssheets with mention to the Council ‘s Management Plan, its recreational and preservation demands and the combative issue of the reintroduction of grazing6-7. The undertaking intent is to turn to the preservation benefits and unfavorable judgments of croping for Odiham Common. It will use instance surveies, studies and direction methods provided by croping specializers to measure the usage of preservation graze as a sustainable method of heightening home ground and biodiversity. The issue encompasses a scope of environmental concerns including: preservation, biodiversity, land direction, ecosystem equilibrium, administration, sustainability and the societal dimensions of environmentalWhat is preservation croping?Historical graze has been instrumental in the development of semi-natural habitats8. Traditional signifiers of agribusiness have produced ecosystems rich in biodiversity with complex interactions between croping animate being and works life ; nevertheless, modern intensive agriculture has reduced this variety3. Conservation graze is a method of grassland and wood grazing land direction, leting rarer workss, invertebrates, little mammals and birds to diversify8. Mechanical methods of land direction clearance can be excessively drastic, cut downing the handiness of suited home ground to enable wildlife to go on to boom. For illustration, hay hayfields that are cut support fewer insects compared with grazed grazing lands which give all twelvemonth unit of ammunition flowering9. Grazing is environmentally sustainable as it reduces the demand for mechanical clearance of scrub10. Conservation croping enables species to re-establish as flora is removed more bit by bit. It promotes species-rich home grounds and maintains biodiversity, construction and composing every bit good as openness and entree by stamp downing harsh grasses and woody plants11. Cattle treading the forest or hayfield land create niches enabling seeds to germinate11.